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VAUNET German Media Association represents commercial broadcasting and audiovisual companies in Germany. With their TV, radio, online and mobile offerings, its approximately 150 members enhance Germany´s media landscape in terms of diversity, creativity and innovation. To ensure that things remain this way even in the digital world, the regulatory, technological and economic parameters must be right. As a trade association, we support our companies in their dialogue with politicians and market partners in order to achieve this goal – at both a national and EU level.

Audio-visual advertising in Germany 2019

Publication and Charts VAUNET Forecast Media Market in 2019

Media Usage 2019: Television and radio are the favourite activities of Germans

The consumption of television and radio programming as well as other audiovisual media remains by far the most popular activity: Germans spent about 9 hours and 3 minutes per day consuming audiovisual media last year.

Publication and Charts VAUNET Forecast Media Market in 2019

Charts VAUNET-Forecast 2019

Media usage 2018 - Germans spend nine hours each day consuming audiovisual media

More than 5 hours video and TV and around 4 hours radio and audio consumed each day

VAUNET Forecast for the German Media Market in 2018

Record Revenues of 12.4 Billion Euros for Audiovisual Media • Economic and social relevance of radio, audio, TV and video offerings continues to grow


VPRT German Advertising Market Forecast Spring 2018

Audio and Audiovisual Media Record Advertising Revenue of 6 Billion Euros in Germany

Charts VPRT Spring Forecast for the German Media Market in 2018


On May 21, 2018, the German industry association of commercial broadcasters and audiovisual media, VPRT, is to change its name to VAUNET – German Media Association.


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