Revenue growth of the audio and audiovisual media in Germany in 2020 and 2021 has been impeded by the pandemic. In 2020, the turnover of all audiovisual media including streaming, paid audio and video, and teleshopping rose by 3.7 per cent to €13.38 billion. By contrast, linear, advertising-funded radio services saw turnover decline significantly in 2020 by 9.1 per cent, while commercial television suffered a similar drop in revenue of 8.8 per cent. In 2021, the net revenue of the entire industry is expected to climb 6.9 per cent to a total of €14.31 billion. However, revenue from radio advertising is predicted to shrink by another 5 per cent, while television advertising revenue is set to remain below pre-crisis levels despite increasing by 7 per cent. These are the key findings of the report for 2020 and the outlook for 2021 unveiled in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.
